And the 2018 Pantone Color of the year is…..Ultra Violet!

As a floral designer, color is the single biggest design element I use to ignite an emotion. Color is an easy way to create a mood and helps me quickly tell a story. Bright colors invigorate, pastel colors calm. Combinations of different colors are synonyms with certain life stages… bright red, yellow, and blue arrive to help us celebrate a birthday. Pale blue, pink and yellow announce the birth of a baby. White is present at the start of a marriage, just as black signifies our morning a death. Monochromatic color schemes are very sophisticated. Shades of red signify love. I’m sure you are starting to see some of the ways colors are involved in telling your personal story (yes, especially you in my family wearing Husker Red).

Every year, the Pantone Color Institute (a consulting service that forecast global color trends) awards one lucky color the most highly esteemed position in the color world, the Pantone Color of the Year. 2018’s selection is a very bright, clear, blue based purple named Ultra Violet. The Executive director of the institute believes this color spurs inventiveness, imagination, artistic expression and spiritual reflection, something our world is in great need of right now. Musical icons Prince, David Bowie, and Jimi Hendrix used Ultra Violet in their personal expressions of individuality. Ultra Violet is often associated with spiritual or mystical powers. It can remind us to be mindful. (Something I really want to do more of in 2018.)

I have to admit, I’m not the biggest fan of this year’s color. Blues and purples are not my thing. I much prefer 2017’s selection, Greenery 🙂 Whether I like it or not, interior designers, graphic artists, marketers, and yes, florist, will be pulling the color of the year into their work. I’m sure if you start paying attention, you will see home décor stores filling shelves with accent pillows, throws, candles or other decorative items in this imaginative shade. I’m going to be jumping on board with this trend and featuring Ultra Violet flowers like delphinium, motsomoto asters, and monkshood in my February Bloom Bunches. I’m a firm believer that just a little pop of color in the right place can change your state of mind. So be fashion forward with this trend and freshen your space this spring with a little bloom, vase or pillow in Ultra Violet. Who knows, by this time next month you may be feeling just a little more inspired and energized.